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How consumer insights fuel billion dollar products

Most insights die on the shelf. Marketing leader David Yin shares 5 principles on how to turn customer insights into your competitive advantage

Erik Eliason

Jul 02, 2024

How to build a strategic narrative to shape the product roadmap

Product Marketing leader Marcus Andrews shares how he utilized strategic narratives at Hubspot and Pend.io to influence the B2B product roadmap

Erik Eliason, +1

Jun 16, 2024

When top startups hired their first marketer

30 examples of the first marketing hire across B2C and B2B

Erik Eliason, +1

Apr 14, 2024

How to Master Executive Comms: Lessons from Facebook, Instacart, and Google

The playbook I used to communicate (verbal & written) with the Executives (from VPs to CEOs) at Meta, Google and Instacart

Naiomi Eliason

Apr 02, 2024

Product Marketing to C-Suite: 30 examples from leaders in tech

We deconstruct the career arc of PMMs who have gone on to lead Product Marketing teams, become CMOs and CEOs, and found companies

Erik Eliason, +1

Mar 26, 2024

How to Get Promoted

The seven habits of marketers who get promoted

Naiomi Eliason

Mar 20, 2024

OpenAI’s Ascension: From Serving Scientists to 180 Million Consumers

Decoding how OpenAI evolved their product strategy & GTM motions to go from an obscure product serving a niche scientific community to a mainstream product used by hundreds of millions

Erik Eliason, +1

Mar 12, 2024

A behind the scenes look at how Airbnb launches products

Airbnb writes their story releasing two chapters every year

Erik Eliason, +1

Mar 05, 2024

The Evolution of GTM: from scrappy releases to iconic keynotes 🛠→🏆

In Part 2 of our series on How Leading Tech Companies Launch Products we explore how the GTM and launch strategies evolve as companies like Airbnb, Stripe, Figma and Duolingo grow

Erik Eliason, +1

Feb 27, 2024

How Leading Tech Companies Launch Products: Start with the end in mind

Product launches are exciting milestones which can catapult products and companies forward and capture the imagination of consumers and press. Learn how the best companies orchestrate them

Erik Eliason, +1

Feb 20, 2024

What 7 Years at Google & Meta Taught me about the Importance of Product Marketing in Scaling Products from 0 to 500+ million users

World class PMMs operate with high agency, are excellent communicators, understand and leverage data strategically, are masters of insights and effortlessly navigate cross functional relationships.

Naiomi Eliason